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    CCPBRIEF COVID-19A importância dos Preços e Distribuição de Produtos

    Um artigo de opinião de Mark Ritson da MarketingWeek para ler aqui

    “I’m a big fan of McDonald’s but I’m in a real quandary about what their Brazilian team did last week. In an attempt to promote social distancing, the brand divided its usually conjoined Golden Arches into two distinctive but separate curves. The move, executed across Instagram, Twitter and Facebook, was meant to convey the idea that we are “separated for a moment so that we can always be together”.

    On the one hand this is a textbook bit of brand management. Playing with codes to communicate a broader social message is going to get you a lot of media coverage, it’s going to reinforce the distinctiveness of McDonald’s, and it should build brand equity in a time when brands need all the equity they can get.”